Here’s more about each colour:
The colour of water and waves has a cool, calm and trustworthy vibe. It promotes the feeling of serenity and has a strong effect on one’s mind. Blue is also associated with wisdom, harmony and strength.
It is understandably a colour of choice for many brands such as Paypal, American Express, Dell, HP, Walmart, Pfizer and Oreo.
Green is the colour of nature and money. It represents health, growth, fertility and prosperity. It has an eco-friendly vibe and can prove excellent for health, food and fitness brands. Whole Foods, John Deere, Animal Planet and Tropicana have green colour in their logo.
It is easy on the eyes with a relaxing effect and promotes a fresh, stable and responsible appeal. Thus, many financial institutes prefer green.
You see red and you think of love, fast cars or lingerie. Well, it is a colour that shows off energy, excitement, passion and strength. preferred by many brands such as Netflix, Coca Cola, Youtube, Target, CNN, Exxon, Kellogg and Lego.
Top branding companies love red as it is also the colour of innovation and leadership. But it can also represent negative feelings like anger.
Traditionally associated with femineity, pink is youthful, warm, sensitive and modern often giving off the same traits as red colour minus the intensity. It adds a luxurious feel laced with respect and versatility.
It is used by brands such as Barbie, Cosmopolitan and Victoria’s Secret.
It is the colour of fall and a friendly version of red giving a warm feeling. It is often associated with less expensive products and encourages the audience to take action, hence used by Amazon and Home Depot as a dominant colour in their logo.
The youthful, lively and energetic appeal of orange is the reason behind it being used by fitness brands, gyms, Nickelodeon and Fanta drink.
A Happy Colour. Friendly, optimistic, cheerful and accessible, it is used by brands such as McDonalds, Best Buy, Yellow Pages, Nikon, etc. It evokes a sense of fun, sunshine and brightness.
Yellow is a colour that easily pops out and can be detected even from a distance. Hence ‘yellow cabs’.
Often related to luxury, sophistication, glamour, power and strength, black is a shade rather than a colour. It is largely used in fashion, news, broadcast, finance and automobile industry – New York Times, Nike, Prada etc.
It is a great choice to evoke a no-nonsense, premium and timeless feel. But it is difficult to utilize right as black is also associated with evil, dark and gloomy feel. It is a challenge for the brand design agency to get it right.
Hillary Clinton made an appearance in a purple suit after she lost the 2016 US Election. Purple symbolizes power. It is a royal, luxurious colour with an exclusive tone to it. Quite popular among tech brands such as Viber, Switch, Aussie, T Mobile, Yahoo and Syfy.
Purple gives a creative, imaginative and wise edge to the brand.
White pigeons are used as a messenger of peace! Symbol of peace itself is white.
White is simple, elegant, clean, modern and yet subtle. It is also equally difficult to execute as black. It can come off as lazy, too simple and lacking a persona if executed poorly.
White is used by brands like Tesla, Apple, Cotton, North Face and more.